Day 1
January 13, Day 1: Connect With Fans
Location: Images, Groningen: Google Map
12:15 MUSIC: Corijn
12.30 PANEL 1: Offline is the new online; Come see us play!
- Geert van der Velde – Ham Radio Communications
- Frank Kimenai – Incubate Festival
- Howard Monk- The Local (UK)
- moderator: Jeff Thompson – Fat Northerner Records (UK)
It’s the performance, stupid! These seasoned DIY-pro’s and others share their insight an expertise with regards to live shows. What makes a great live show? How do you set up interesting tours and find new fans? And why hiding backstage after your show always is a bad idea.
14.30 PANEL 2: To Myspace or not to Myspace; Social networks reviewed
- Nicolai Adolfs – Beep!Beep! Back Up the Truck
- Dave Haynes – Soundcloud (UK)
- Pim vd Werken – Silence is Sexy
- moderator: Hoite Polkamp (Veronica Holding)
Build your fanbase from the ground up, stay connected, without the need for Big Investments or Selling Out. What platforms work? Why? Focus on one, or divide your attention between many online social platforms? Listen to some great insights, real life experiences and strong opinions.
16.00 PANEL 3: Music for brands and companies – selling your soul?
- Walter Flapper – Flapper Management (Noisia, Kraantje Pappie)
- Renger Koning – Soundbase Studio
- Lance LaBreche – Rocket Garage, Good Faith Entertainment (US)
- moderator: Lykle de Vries (New Music Labs)
How making music for a paying customer can help your career, or help you establish a continuous flow of income.
17:30 FREE BEER
- Sponsored by Unconvention-participants
Night 1
Of course no bands, no party. So we are very glad to be able to say that we’ve found a whole bunch of awesome bands to climb the stage:
Lars Ludvig Löfgren (SWE)
The Black Atlantic (NL)
Rue Royale (UK).
Audiotransparent (NL)
We Swim You Jump (NL)
Sexton Creeps (NL)
Location: Platform Theater, Groningen: Google Map
Doors open: 20:00
Hope to see you there!
Day 2
January 14, Day 2: Reasons to Buy
Location: CBK, Groningen: Google Map
12.30 PANEL 1: Remixing the future of music
- Marco Raaphorst – componist / sounddesigner / blogger
- Kristin McGee – Teacher Popular Music and American Music at University of Groningen
- Paul Keller – Kennisland, Creative Commons Nederland
- moderator: Lykle de Vries (New Music Labs)
The old music industry model was built on copyright. In this day and age, do we actually care anymore about copyright? What other options exist to remix conventional wisdom and (musical) value into new ways of making a living from your musical creations?
14.30 PANEL 2: Zero budget marketing – How to go with the flow with maximum result
- Niels Aalberts – Manager Kyteman
- Rense van Kessel – Friendly Fire
- Ruth Daniels – Fat Northerner Records
- moderator: Rutger Middendorp
Nowadays, few artist have the ‘luxury’ of finding a label that will throw large bundles of cash at the recording and promotion of their music. But the truth is: nobody wants to receive that kind of marketing anymore anyway. Consumers filter out anything and everything that looks like a commercial. Instead, they favor the authentic and original message. The solution: go with the flow. Define your goals and look for opportunities to create and share beautiful stories instead of blasting random marketing at everyone. You’ll save a bundle as well…
16.00 PANEL 3: Andrew Dubber’s Dutch Music Radio Show
- Andrew Dubber – www.andrewdubber.com
If Royksopp can get worldwide recognition, so can you! Turn your supposed disadvantage into a unique selling point and flaunt your language. Andrew Dubber (author of the renowned New Music Strategies blog) puts his dj-skills in motion and selects the best Dutch Language-acts from the batch while dishing out a few helpful social media tips on the side.
17:00 DRINKS
- Powered bij Eurosonic/Noorderslag
Extras
Extras
60 minute website (Two Kings)
Obviously, your band needs a website, and a proper one too. But there is plenty of stuff to think about when designing your band website. This usually is an intensive project, that requires a lot of your attention. And the mastery of a lot of technical skills that you might not posess. If your band attends Un-convention Groningen, you can sign up for a 60 Minute Band Website session, courtesy of Two Kings!
60 minute App (Codigy)
We are not so sure yet that your band needs an iPhone app. But we do know that creating an iPhone App is easier than you think, and that having a fun iPhone app might just set you apart from the competition. So walk up to Gideon and Tom (Codigy) and have them demonstrate to you how easy it actually is. And maybe, they’ll create a complete iPhone app for your band, in 60 minutes.
10 minute legal (Nadine)
If you thought only major record labels were creative with the fine print in contracts, think again. If you think you can do without contracts, think again. If you are thinking about contracts, talk to Nadine! Nadine van Bodegraven is an Amsterdam based attorney from De Vos & Partners Advocaten who specializes in Intellectual Property (IP). Before she was an attorney Nadine worked for a large multi media production company. Her legal practice is mainly focussed on the entertainment branch and includes all sorts of clients active in the music, media and television industries. Get some legal advice for free, that might save you loads of money!
10 minute NYC (Lance)
Crossing the pond and breaking the USA is an appealing fantasy for a lot of bands. But where to begin? New York City is a good start, especially if you hook up to Lance Labreche’s Rocket Garage. Rocket Garage is an artist management company with offices in New York and Amsterdam (beginning 2010), representing a select, international roster of fashion models and rock and roll bands. He probably won’t sign you right away, but he is happy to offer you as much practial advice in ten minutes as possible.
Reactiv Table
Want to let other Un-convention visitors hear your music, in style? Submit your songs, artwork and video to the Yoursonic Reactiv Table! Using an interactive desk, bands can showcase their music and video to interested managers, bookers and promotors. The Reactiv Table is brought to you by Yoursonic.nl, the new networking festival for starting musicians.
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