Niels Aalberts (1971) has been working in the music industry since 1994: first as a product manager for PIAS, later on as A&R-manager for Universal. He turned free-lance in 2003, offering his services to both record labels and artists and has been principal teacher Music Management at the Hogeschool voor de Kunsten in Utrecht (HKU). He shares his experience, tips and tricks with musicians daily through his blog: http://eerstehulpbijplaatopnamen.blogspot.com/, which was recently awarded a Dutch Bloggie. He has practiced those very same major changes in the Music Industry -that he identifies and celebrates on his blog- in the last two years managing and marketing Kyteman (Colin Benders) with resounding succes: over 40.000 albums and 8.000 DVD’s sold and sold-out shows in clubs and big festivals (Pinkpop, Lowlands). And all that on a €50 marketing budget, long live internet!