Nowadays, few artist have the ‘luxury’ of finding a label that will throw large bundles of cash at the recording and promotion of their music. But the truth is: nobody wants to receive that kind of marketing anymore anyway. Consumers filter out anything and everything that looks like a commercial. Instead, they favor the authentic and original message. The solution: go with the flow. Define your goals and look for opportunities to create and share beautiful stories instead of blasting random marketing at everyone. You’ll save a bundle as well…
Marco Raaphorst – componist / sounddesigner / blogger
Kristin McGee – Teacher Popular Music and American Music at University of Groningen
Paul Keller – Kennisland, Creative Commons Nederland
moderator: Lykle de Vries (New Music Labs)
The old music industry model was built on copyright. In this day and age, do we actually care anymore about copyright? What other options exist to remix conventional wisdom and (musical) value into new ways of making a living from your musical creations?
Build your fanbase from the ground up, stay connected, without the need for Big Investments or Selling Out. What platforms work? Why? Focus on one, or divide your attention between many online social platforms? Listen to some great insights, real life experiences and strong opinions.
moderator: Jeff Thompson – Fat Northerner Records (UK)
It’s the performance, stupid! These seasoned DIY-pro’s and others share their insight an expertise with regards to live shows. What makes a great live show? How do you set up interesting tours and find new fans? And why hiding backstage after your show always is a bad idea.